...

Business Development for Creative Industries

Building Partnerships with Global Brands

20%

Increase in lead response rate

13

Average Number of Meetings per Month

Category

Lead Generation
 

Industry

Marketing/Advertising

Headquarters

Singapore
 

Company size

11-50 employees
 

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Discover Poddster

Poddster is a podcast production company that helps brands and leaders create high-quality podcasts that engage audiences and strengthen brand presence. Their services cover concept development, recording, production, editing, and distribution — all managed end-to-end to ensure a professional and impactful result.

 

They work with corporates, global brands, and VCs to tell stories in a way that builds trust, drives engagement, and communicates thought leadership effectively.

The Challenge

Poddster had a unique, premium service offering, but needed:

  • To scale internationally, beyond their current base of clients.

  • Direct access to decision-makers in marketing departments, corporate communications, and VC firms.

  • A partner who could consistently generate new business conversations with global brands.

How SkyBox Helped

SkyBox built a targeted outreach program designed around Poddster’s
value proposition:

  • Focused on corporate marketing teams, global VCs, and innovation hubs.

  • Personalized outreach highlighting the impact of branded podcasts on audience engagement, thought leadership, and customer trust.

  • Extended Poddster’s presence by targeting new markets, while leveraging their credibility with existing global clients (e.g., Microsoft).

The Results

  • 8 qualified meetings monthly with top-level decision-makers.
  • Multiple conversions into active projects across different industries.
  • Expanded Poddster’s reach into new geographies and broadened their global client base.
  • Positioned Poddster as a trusted podcasting partner for corporates and VCs worldwide.

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