Skip to content 
Aerendir’s innovative technology uses live physiological signals to discriminate humans from bots — a highly disruptive solution for transaction platforms, identity assurance, and anti-fraud systems.
Although the technology had strong potential, Aerendir faced two key challenges in these industries:
Market education & positioning — Banking, fintech and large retail firms already have established fraud and authentication systems. Convincing high-level executives (Heads of Fraud, CISO, CIO) to engage required clarity on ROI, integration pathways and trust.
Pipeline consistency — Even though Aerendir could engage prospects, creating a consistent flow of qualified meetings with decision-makers (C-suite / VP level) was difficult given the niche nature of the product and new category.
Over a sustained engagement, we partnered with Aerendir to build a predictable meeting pipeline in their target verticals (banking, fintech, retail) using a multi-channel lead-generation & appointment-setting engine.
Our approach included:
Identifying and refining the Ideal Customer Profile (ICP): large retail banks, digital challenger banks, fintech credit-platforms, major retail chains with high e-commerce/omni-channel fraud risks.
Mapping the buyer personas: Heads of Fraud / Risk, CISO, CTO of Banking Apps, Head of Retail eCommerce Security, VP Digital Transformation.
Design and execution of an outreach cadence combining LinkedIn, targeted email campaigns, and direct contact of 7-8 meetings per month with high-level executives.
Tailored messaging emphasizing Aerendir’s unique differentiator: physiological-live signal detection (“No heartbeat, no human”) as an anti-AI-bot/fraud lever.
A feedback loop with Aerendir’s team to refine messaging, adjust target list and improve conversion of meetings to opportunities.
Consistent delivery of 7-8 qualified meetings per month with senior executives from banking, fintech & retail organizations.
Multiple exploratory discussions triggered with Heads of Fraud/Risk and CISOs, creating a healthy top-of-funnel pipeline.
Aerendir’s value proposition became better articulated and aligned with prospect pain-points — e.g., bot-driven fraud, account takeovers, AI-based spoofing.
The company established credibility via ongoing engagement, accelerating their path to pilot discussions and future sales closure.
Optimized by Seraphinite Accelerator
