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MGWAY-LOGO

Lead Generation & Regional Expansion

Securing Qualified Engineering Partnerships

25%

Increase in lead response rate

12

Average Number of Meetings per Month

Category

Lead Generation
 

Industry

Engineering

Headquarters

Beograd, Serbia
 

Company size

11-50 employees
 

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Discover MG Way

MG Way is a Serbian engineering company specialized in structural steel design, detailing, and project management. With a team of experienced engineers and modern technology, they deliver high-quality solutions for complex construction and industrial projects across the region.

 

Their expertise spans engineering, CAD modeling, BIM integration, and end-to-end project execution, making them a reliable partner for large-scale construction and industrial clients.

The Challenge

MG Way had the expertise and strong references,
but needed support in:

  • Expanding in the Ex-Yu market with larger engineering and construction companies.

  • Building a direct pipeline of qualified meetings instead of relying only on referrals.

  • Securing fast, project-based opportunities where their skills could make an immediate impact.

How SkyBox Helped

SkyBox designed a focused outreach program:

  • Targeted engineering, construction, and industrial businesses in the Ex-Yu market that need a reliable partner.

  • Positioned MG Way’s strengths in steel design, detailing, and execution as solutions to current project needs.

  • Delivered relevant and qualified meetings with decision-makers ready to discuss collaborations.

The Results

  • 45+ qualified meetings in just 4 months.

  • 3–4 instant closed deals directly tied to the campaign.

  • Stronger visibility and recognition for MG Way among top players in the Ex-Yu engineering and construction industry.

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