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Engineering
Cadeli is a Croatian company specializing in structural steel engineering and design, delivering detailed workshop documentation, construction drawings, and complete project support for steel structures. Their team provides end-to-end services — from concept to execution — combining engineering know-how with modern software tools to deliver high-quality, precise, and cost-effective solutions.
Although Cadeli had strong expertise in steel structural engineering, they faced a challenge:
Difficulty in securing new international projects.
Limited presence in key markets like DACH, UK, USA, and Canada.
Needed an effective way to present themselves to engineering and construction businesses that could use them as an outsourcing partner.
SkyBox designed and executed multiple outreach campaigns tailored to Cadeli’s services and target markets:
Focused on engineering companies, construction firms, and steel structure specialists in DACH, UK, USA, and Canada.
Created personalized outreach messages emphasizing Cadeli’s reliability, precision, and outsourcing value.
Ran campaigns over more than 18 months, ensuring consistent new opportunities and market expansion.
Consistent flow of qualified meetings across multiple international markets.
Several new projects closed, with the most recent successes in the DACH region.
A sustainable sales pipeline that allowed Cadeli to grow internationally and establish itself as a trusted outsourcing partner in steel structural engineering.
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