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Lead Generation & MedTech Expansion

Expanding International Partnerships in Healthcare

15%

Increase in lead response rate

7

Average Number of Meetings per Month

Category

Lead Generation
 

Industry

IT
 

Headquarters

Zagreb, Croatia
 

Company size

11-50 employees
 

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Discover BrainIT

BrainIT is a software development agency based in Croatia, delivering tailor-made digital solutions that cover the full lifecycle: from consulting and design to development and long-term support. Their team works across web, mobile, and enterprise software, with strong expertise in cloud, data management, and AI-driven applications.

 

BrainIT is not just a development shop — they focus on partnerships, building solutions that scale with clients’ needs and industries.

The Challenge

BrainIT had an impressive track record and strong technical capabilities, but they wanted to expand their footprint internationally, particularly within the MedTech sector.

 

The challenge was clear:

  • How to reach MedTech companies across international markets that matched their expertise and references.

  • How to consistently generate relevant conversations that could convert into long-term partnerships.

 

They needed a partner who could translate their credibility into concrete meetings with the right people.

How SkyBox Helped

SkyBox designed a targeted outreach strategy to position BrainIT directly in front of MedTech decision-makers internationally.

 

Our approach included:

  • Carefully curating lists of relevant MedTech companies aligned with BrainIT’s portfolio.

  • Crafting outreach messages that highlighted BrainIT’s success stories, industry expertise, and technical strengths.

  • Running continuous LinkedIn and email campaigns to keep the pipeline active.

The Results

  • 5–6 highly relevant MedTech meetings monthly.

  • Consistent exposure to international markets beyond Croatia.

  • A partnership that has lasted for more than one year, supporting BrainIT’s international growth strategy.

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